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Starting With Why: Video Edition

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“We need a video for our website” the client says to me. He smiles at me from across the table, his excitement is palpable. He’s the creative director and he’s flanked by two young marketing managers. We wait in a pregnant pause. I know what comes next. I will ask the question that demands to […]

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Don’t Hire a “Video Guy”

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Lots of businesses are jumping on the video bandwagon – and for good reason. Not only is video rapidly outpacing conventional marketing methods but video – for better or worse – says more about your brand in 60 seconds that your blog does in 2 million words. Unfortunately many of companies are making the expensive […]